About Us

Our story

Why we started the “How to Search?” project

More and more information, less and less time to check it. Here’s why we decided to change that.

As access to the internet and artificial intelligence keeps expanding, the amount of information we come across every day is growing faster than our ability to evaluate it. We scroll through dozens of headlines, read the first sentence, and make the “true or false” decision in a split second — most often without making it at all.

Watching this phenomenon, we noticed a problem: people increasingly find it difficult to tell true, verified information apart from false or out-of-context information. We look at headlines, don’t read the details, and — most importantly — almost never check the source. This applies both to ordinary news and to AI-generated answers, which can sound just as confident when they’re right as when they’re wrong.

The scale of the problem in numbers

This isn’t just an impression — research confirms it.

40%
of Poles admit they don’t verify information they find online
19%
of internet users don’t check the credibility of content or its sources at all
83%
of internet users come across disinformation online
6×
faster: how much quicker false information reaches audiences than true information

Sources: Santander Consumer Bank (Poland) · NASK, Social Research Unit · Interia.pl survey · MIT (Vosoughi, Roy, Aral), Science 2018

Fake news floods search engines and social media

False information — fake news — increasingly floods Google search results and social media. Worst of all, the same unverified information is sometimes publicly repeated by politicians and journalists who don’t bother to verify it before it reaches a microphone, a camera, or social media.

Fact-checking organizations in Poland verify hundreds of public statements every year — and about half of them turn out to be false or manipulative. This shows that even public figures we trust don’t always tell the verified truth.

FalseA “sensational” headline with no source given
TrueInformation with a named author, date, and source
FalseA quote taken out of context, repeated without checking
TrueA fact confirmed in several independent sources

Our goal is to raise public awareness and spread the skills of effectively searching for and verifying information. We can’t believe everything we see online — but we can learn to check it.

That’s how the “How to Search?” guide came about

It’s the first of several projects of ours — a practical guide that teaches you, step by step, how to search smartly and verify information online and in conversations with artificial intelligence.

Support our initiative

We develop the “How to Search?” project as a community effort — the more people support us, the more educational materials we can create.

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Support us on Suppi

Your support helps us create more guides and materials about searching for information safely.

Support us on Suppi
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Watch us on YouTube

Subscribe to our channel — we share knowledge there about verifying information and using AI safely.

YouTube channel

We also welcome collaboration — write to us at kontakt@jakszukac.pl.

Start searching smarter today
The “How to Search?” guide — 14 chapters in PDF format.
$14.00
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